Salers International
About Us
Salers International is the distributor of Miccell Technologies for Pakistan region. We are committed to delivering excellence in distribution services. Since our founding in 1999, we have been a trusted partner for businesses, providing seamless supply chain solutions tailored to meet the unique needs of each client. We specialize in the distribution consumer goods ensuring that quality products reach the right place, at the right time, every time. Our extensive network, state-of-the-art technology, and dedicated team enable us to streamline operations and optimize efficiency across the entire supply chain.
Our mission is to drive growth for our partners by delivering reliable and cost-effective distribution services. We prioritize sustainability, innovation, and exceptional customer service, which are the cornerstones of our business.
Development History of Miccell
2007: Brand Registration Miccell was founded, inspired by the parent company established in 2007. We launched the Miccell brand with a focus on quality and innovation, and partnered with our first exclusive Peruvian distributor.
2017: U.S. Market Expansion We partnered with a distributor in Colorado, USA, and began supplying products to major U.S. retailers like 7-Eleven and NJ International Airport, establishing our presence in the U.S. retail and convenience store channels.
2018: Deeper Partnerships in U.S. We deepened our partnerships in the U.S. through strategic cooperation with distributors on the East Coast and in Texas, supply to New York airport stores, and participation in CES.
2019: South American Expansion We achieved significant sales growth in South America by cooperating with distributors in Mexico, Brazil, Chile, Colombia, Bolivia, Uruguay, Venezuela, and other countries.
2020: Strategic Focus We focused on several Central and South American markets, establishing long-term cooperation with distributors in Panama, Ecuador, Argentina, and other countries.
2022: Global Expansion Our products have been sold in 50 countries, expanding cooperation with distributors from the United States, Peru, Russia, Dubai, Turkey, Kazakhstan, the Netherlands, and more.
2024: Brand Strategy Upgrade Miccell has been registered in 100 countries and sold to 68 countries, and we achieved a 40% sales growth in 2024. We upgraded our brand strategy to better benefit our partners and consumers.
2025: Localized Operations in Peru We initiated a localized operation model in Peru, working closely with local distributors to better serve the market and make life smarter and enjoyable for everyone.
